POP, Penelope
Helga Burrill is the Senior Editor at POP and Arena Homme+. Born and raised in Sweden, she developed an early passion for fashion, pop culture, music and sports. After finishing a BA in Art History, she moved to London and has over the past seven years contributed to both publications.
Helga’s aesthetic is often a mix between luxury fashion, streetwear and sportswear to approach trends whilst finding a connection to classic beauty.
Throughout her career she's worked with some of the most sought-after photographers in the industry including Gabriel Moses, Anthony Seklaoui, Esther Theaker, Hanna Moon and Takashi Homma. As well as a range of talent including Penélope Cruz, Emma Mackey, Rema, Jack Grealish, Tame Impala and Neneh Cherry.
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